OBN’s New Business Development Director

Gail Chiasson, North American Editor

Dora Alexander has joined Toronto-based Outdoor Broadcast Network in the newly created role of director of business development.

Her main focus will be to seek new sales and revenue opportunities for OBN, while leading a team whose goal is to develop and expand unique marketing solutions for clients across OBN’s national video board network.

Alexander was recently senior account director at Alloy Media + Marketing in Los Angeles, California where she implemented cross-platform campaigns; sold OOH media, print, interactive, nightlife media, promotional events and sampling programs; developed comprehensive strategy for large format OOH acquisition and build-out; and serviced major corporate accounts, agencies and client direct. She earlier held several media sales and marketing managing positions in the U.S. and Brazil.

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