Leading Brands At DOOH Business Conference

Adrian J Cotterill, Editor-in-Chief

Samsung, Ford, Bayer AG, the Co-Operative Group and London2012 are just a few of the leading brands that will be sharing their experiences at the DOOH Business Conference, 2nd – 3rd February (part of ISE which of course runs 3-5 February 2009 at the Amsterdam RAI).

Mike Blackman, Managing Director, Integrated Systems Events tells us that “Our DOOH Business Conference will pose a number of key questions, as well as offering solutions. How can digital signage be used to enhance a brand? How important are the network’s locations? Which technologies work best in different environments?”

The Conference structure gives delegates the opportunity to visit ISE for at least half a day, and Exhibition admission is included in the Conference registration fee.

The DOOH Business Conference is divided into a series of sub-sections: Market Trends, Technology Trends, and Perspectives from Location Owners, Content Creators, Media Agencies, Special Agencies, and the Advertisers themselves.

Underlining the real-world emphasis of the Conference, other presentations will include case studies on the rollouts of digital signage in the Carrefour and Amavita retail chains AND the Metro Group will highlight some of the technologies being deployed in its Future Store Initiative – including interactive 360-degree displays, multimedia terminals and ambient sound.

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