Long Term Affordable Strategy 4 Short-term Rental

Gail Chiasson, North American Editor

Video advertising displayed in select key Montréal subway stations is part of a new campaign for Discount Car and Truck Rentals.

Discount offers short-term truck rentals by the hour at the low price of $9.95 (taxes and mileage extra).

Rinaldi Communication Marketing, Montreal, oversaw the promotion of this new service. The ad agency developed a two-fold targeted advertising campaign highlighting the numerous benefits of this economical short-term rental program – a program designed to meet the needs of clients who require transportation for very short periods.

The second phase of the Hourentals Trucks by the Hour campaign encompasses a series of outdoor poster advertising, featuring high visibility ads on buses. Campaign coverage also includes web banners targeting potential buyers of furniture or household appliances, ads on the back of Discount trucks, and other strategic marketing techniques. as well as the video advertising in subway stations.

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