#dse2013 Digital Signage Fundamentals Seminar

Gail Chiasson, North American Editor

If you are considering an investment in digital signage or interactive technologies, or perhaps establishing a private communications network for your organization, or have clients who need some direction, then you may well want to register for the new Digital Signage Fundamentals Seminar Program at Digital Signage Expo.

The new immersive four-part Fundamentals Program is designed specifically to prepare those investing for the first-time to deal with initial planning and execution challenges. It is part of #dse2013’s eight-track Educational Conference and is designed specifically for those DOOH network operators of both revenue- and non-revenue generating systems, digital signage end-users, and systems integrators and installers who are relatively new to the industry.

This educational track is intended to provide an introduction to the industry by promoting a better understanding of the seven elements that comprise a digital signage system. Topics to be covered include:

  • Case Studies: The Trials and Triumphs of Two Successful Digital Signage Network Launches;
  • Planning and Substantiating a Project: The Business Side of Dynamic Digital Signage;
  • Estimating Total Cost of Ownership: The Hidden Costs of Digital Signage Deployment and Operation;
  • Working With Your IT Team: How to Work With IT to Make Your Digital Signage a Success. Sessions are scheduled.

Instruction will be a straightforward presentation of ‘how to’ in terms that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the financial, retail and hospitality fields, along with knowledgeable industry consultants and technology providers.

Richard Lebovitz, educational director for Exponation LLC, which produces DSE, says, “The DS Fundamentals Track is targeted primarily at attendees who come to DSE to learn how to get started, but it is a track that also remains popular with repeat attendees who want to revisit some of the basics from time to time.”

Register here for the Fundamentals Seminar Program, or any of #dse2013 educational conference seminars. The four Fundamentals sessions are scheduled as one-house sessions each Feb. 27 and 28, leaving lots of time in between to attend the trade shows, see what’s new, make business contacts and network.

Digital Signage Expo 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013, The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas.

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