This is a great way to start off our Digital Signage Reviews for 2008 and I think we are the only entity in the industry doing in-depth product reviews. This particular review has a comprehensive new rating system that better reflects the questions and answers that are discussed on our forum and this particular review is really helpful in reminding us what the anatomy of a digital signage campaign is.
They give the product a very high score (out of 100) which we think is (pretty much) deserved BUT such a high score does not give them anywhere else to go with other reviews (see also, Bill Gerba’s comment below about the DSF Premier Sponsorship)
They don’t mention that Broadsign is a PC only product either (but hey perhaps that is our ‘beef’ and no-one elses) – one of the two major reasons why Broadsign was beaten into third place in our top 10 by Cisco and EnQiii / Digital View Media was the device / appliance vs PC debate (number 1 reason was global coverage / support / offices / employee’s feet on the ground etc etc).
A SaaS only offering like Broadsign won’t be everyone’s cup of tea (we love the SaaS / ASP model and you know our mantra of “why buy when you can rent” so don’t particularly understand that) but the review is well worth a read and gives a very good introduction to the Broadsign suite and way of working.