U.S. Mobile Ad Spending Up To $4 billion

Gail Chiasson, North American Editor

eMarketer is forecasting that overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.

The company’s earlier forecast, made in September, was for much slower growth of 80%, to just $2.61 billion.

eMarketer expects US mobile ad spending to reach $7.19 billion next year and nearly $21 billion by 2016.

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