#dse2013 Certification (And A Global View)

Gail Chiasson, North American Editor

At #dse2013 digital signage not only nurtures innovation but also encourages professional development and certification as a way to expand proficiency throughout the industry.

While certification renewal credits are available for the general conference seminars on Wednesday, February 27 and Thursday, February 28; foundation certification courses, specialized professional training and a unique look at innovation in digital signage around the world are also available Tuesday, February 26 and Friday, March 1.

It’s not too late to register and here’s a quick run down of what is on offer. On Tuesday, February 26:

  • Digital Signage Certified Expert (DSCE) and Digital Signage Display Expert (DSDE): These are individual full-day programs, the former designed for anyone whose professional involvement requires a full understanding of all the elements of digital signage and the interconnected technologies that produce the images on screen, and the latter designed for those who are responsible for video outputs and need a better understanding of calibration technologies. This will be presented by Brawn Consulting.

    “Education and certification programs can be used as the basis of competency and as a sequence for job promotion within a company,” says Alan Brawn, principal and co-owner, Brawn Consulting. “They give prospective clients a way to recognize those who are qualified at a higher level of professionalism when making hiring decisions.”

  • 2nd Annual Digital Signage 360: A Global Perspective: Designed to provide technology providers, system integrators network operators and advertising agency executives an overview of the opportunities, challenges and achievements of digital signage and digital out-of-home networks around the world, the half-day event will cover Eastern Europe, Asia/Pacific and Latin America, with speakers representing Poland, Japan, the Philippines and Brazil. This is put together and sponsored by DailyDOOH.

    “Globally, different geographies have not only developed at varying speeds, but strengths and weaknesses can also differ culturally,” says Adrian J. Cotterill, editor in chief, DailyDOOH. “For example, interactivity in Japan is hampered because people prefer to use phones to interact rather than physically touching a screen that others have touched. The more a practitioner knows about the state of the industry from a global perspective and the trends in local countries, the better for them, their products, their users and the industry in general.”

On Friday, March 1 –

  • Digital Signage Network Expert (DSNE) and Digital Signage Content And Media Expert (DCME): DSNE and DCME are full day programs, the former designed for anyone responsible for the complex elements of network operations and the latter designed for content creators and managers, addressing how content fits into a digital signage or DOOH system, what makes content most effective in this medium, the cost of content, and how to measure it. This is also presented by Brawn Consulting.

Courses eligible for certification renewal credits at #dse2013 include SPEED ON (presented by Bunn Co.) and all 32 approved seminars on the DSE general conference program. The DSCE, DSDE, DSNE and DCME programs are core certification courses but can also be taken for renewal credit.

Over 200 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe at DSE. The 2013 conference program will also include: 15 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and 42 free workshops staged in three on-floor theaters.

To learn more about these programs and/or to register, click here.

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