Gefen LLC, a subsidiary within Nortek’s Technology Solutions segment, has acquired its main distribution partner in Europe, Gefen Distribution GmbH, to serve as the region’s primary distribution channel for Gefen’s products as well as the products of the Gefen Pro AV Group – this consists of GefenPRO, Magenta Research and TV One, Ed.
Gefen Europe GmbH, a newly formed subsidiary of Nortek Inc. and the purchaser of the assets from Gefen Distribution, will address the commercial and broadcast markets in the entire EMEA region and Russia by offering a centralized organization for sales, support, training and shipping. Gefen Europe will maximize its competitive edge by making available the entire Gefen and Gefen Pro AV Group product portfolio to existing and future distribution partners.
Florian Goebel, the managing director of Gefen Distribution, is now the managing director of the new Gefen Europe sales organization. The company will continue to be headquartered in Munich, Germany.