Pattison Outdoor Hits 150 Digital Boards with New Vancouver Spectaculars
Gail Chiasson, North American Editor
Pattison Outdoor, provider of digital billboards across Canada, has added three new Digital Spectaculars in Vancouver, bringing its total number of digital boards to 150 across Canada and making Pattison one of the largest and fastest growing digital out-of-home advertising companies in Canada.
The first key Spectacular is located adjacent to the Port Mann Bridge on the north side of the Trans-Canada Highway and provides an average daily viewing of 73,000 vehicles per day.
The other two Spectaculars, referred to as the BC Place Spectaculars, are located on key downtown arteries.
The south-facing board is adjacent to the Cambie Street Bridge and the north-facing board is adjacent to the Georgia St. Viaduct. Together these two locations reach over 56,000 vehicles per day.
“We are very excited to add locations with such enormous reach to our inventory of Digital Spectaculars and to offer our clients the opportunity to advertise on some of BC’s busiest high-traffic arteries,” says Rob Hunt, vice-president general manager, Western Region Pattison Outdoor. “The Port Mann Bridge is a key link between some of BC’s largest cities, so it’s easy to see why this location was chosen and already is our most popular location.”