What we like about what WindowGain and Eyeconic are doing here in Oxford Street is that they are continually trying out new things – regular, subtle changes, getting feedback on what works and doesn’t and then adding in those improvements again and again.
They are also proving to be the best outdoor folks in the UK at the moment in sending us through campaign updates (which of course we love). They deserve to succeed and so let;s hope the brands first and foremost and then the media buyers support what they are doing.
Here we see a vinyl wrap having been used to frame the whole site – we note also that the ‘Easy Internet’ sign has gone which makes the whole look much better.
We noticed two new clients also; Savanna dry and Fred Olsen Cruises.