Eye, the first out-of-home operator to take mobile to market with the Amplify solution that it launched last year, is now running two concurrent mobile campaigns on its network.
The two campaigns by Microsoft and the publisher, Simon & Schuster, have deployed Amplify to extend the reach of their campaigns and incite customer engagement.
- Microsoft is using Amplify to promote its new Microsoft Office 365 software package. The campaign enables consumers to interact with the media via NFC* or QR to learn more about the product, and the mobile element will allow Microsoft to capture customer data. It is running at Gatwick and Manchester airports on Eye’s business first network and has been planned through out-of-home specialist agency, Rapport.
- The Simon and Schuster campaign uses Amplify to promote their new psychological thriller novel, Close My Eyes, by Sophie McKenzie. The campaign drives traffic through to a mobile site promoting the novel and enables consumers to engage with the author. The campaign was booked through Posterscope and Total Media.
Sarah Parkes, Managing Director of Eye, told us “We know that consumers will interact with outdoor media and that our mobile solution offers highly effective brand-consumer connectivity. So, our sophisticated media offering and innovative mobile platform will deliver a real opportunity for Microsoft and Simon & Schuster respectively to drive awareness, facilitate customer engagement and capture customer data.”