The TAB / OAAA Convention, April 6-8, 2014

Maddie Cotterill

This year, TAB and the OAAA host CONNECT, the 2014 Out of Home Media Conference & Marketing Expo, April 6-8 at Rosen Shingle Creek in Orlando, FL.

logo connect tab oaaa 2014Featured speakers will include Jeffery Hayzlett (Best-Selling Author, Business Change Agent & Marketing Expert), Tim Nolan (SVP, Marketing Creative & Brand Strategy, Lifetime Networks), Melanie Howard (Chair of the Future Foundation) and Greg Stuart (CEO, Mobile Marketing Association).

The event will kick off with a Financial Roundtable discussing Wall Street’s view of the economy, advertising and out of home media. A panel dubbed The Local Connection will focus on local advertisers, addressing how the dynamics of the local marketplace have changed in recent years. A Futures Panel will discuss how current trends are impacting business and the key initiatives that will help position the value of OOH as the media landscape evolves. The Mobile Panel will focus on how mobile media is changing the general advertising paradigm, including how mobile changes the way advertisers think, the opportunities it presents and what OOH can do to leverage those opportunities. Finally, a panel called ‘The C Suites Perspective‘ will be comprised of leading OOH industry CEO’s offering their perspectives on the industry.

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