Provision Interactive Partners With Rite Aid for In-Store 3D Rewards Center

Gail Chiasson, North American Editor

Provision Interactive Technologies Inc., a Chatsworth. California-based subsidiary of Provision Holding Inc., has entered into a multi-year partnership with Rite Aid Corporation to install its proprietary 3D Reward Centers kiosks inside select Rite Aid stores.

3D Kiosk as used in 10 pilot Rite Aid stores

3D Kiosk as used in 10 pilot Rite Aid stores

These kiosks generate eye-popping, 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.

The first phase of implementation will begin with 200 Rite Aid stores in the Los Angeles and New York markets, following a completed pilot of 10 stores in these markets last year. Under the agreement, the first phase will include the integration of Rite Aid’s wellness+ customer loyalty program, allowing wellness+ members to access their account details and load digital coupons to their cards for instant savings while in these select Rite Aid stores. Following the successful integration of wellness+ in Provision kiosks at 200 stores, the parties will work cooperatively to implement a phased rollout schedule for additional stores.

The 3D Reward Center kiosk contains Provision’s patented and award-winning 3D holographic display, which has been proven to generate a great deal of attention from retail customers. Each unit also has a 2D interactive touch screen that provides consumers access to wellness+ information as well as Rite Aid promotions, rewards, coupons and product samples. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touch screen interface.

Craig Riner, vice-president of marketing for Rite Aid, says, “These kiosks provide convenient access for our wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the ProVision network. They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers.”

The kiosks are also able to print coupon offers, allowing Rite Aid and other advertisers to offer customers highly effective sales influencers at the point of purchase. The 3D holographic display projects videos in front of the screen without the need for any special glasses and without any discomforting eye stress.

“Our partnership with Rite Aid is a milestone for us and a value-add for Rite Aid customers,” says Curt Thornton, president and CEO of Provision. “Rite Aid customers will enjoy an engaging 3D holographic experience and be immediately rewarded with coupons, promotions, and other give-ways for both in-store products and wellness related local professional services, such as doctors, dentists, and optometrists.”

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