Audience Software Powers Destinations Digital Video Wall
Gail Chiasson, North American Editor
Destinations, an upscale clothing and accessories chain, is using the Audience software platform from Capital Networks Ltd., Markham, Ontario, to power its digital video wall located within Dallas Fort Worth Airport.
The goal of the installation is to engage and influence the more the 58 million annual visitors traveling through the airport with a combination of in-store branding and entertainment information about the Dallas Fort Worth area.
The video wall consists of four 46” monitors, with a single Audience driven media player controlling a wide range of video and animated content.
Advision Media LLC, Phoenix, was picked to manage the project in collaboration with Authorized Audience Reseller Karepkg Solutions LLC providing complete installation and maintenance services including hosting services, video production, content creation and delivery. Solutions LLC supplied the Audience software responsible for the scheduling and management of content for the digital signage display.
“The client is very happy with the product,” says Dwight Moss, founder and president of Advision Media LLC. “With in-store promos and special events constantly changing, Destinations DFW was in need of a robust solution that could reliably update and display our video content on a 24/7 basis. We’ve been able to provide that using the Audience software platform.”