IndoorDIRECT Secures USD 22.5 Million

Chris Sheldrake

IndoorDIRECT just announced that it has secured a funding package that could reach USD 22.5 million which wil be used to complete the rollout of its in-store entertainment network in 1,000 quick-service and fast-casual restaurants (up from its current base of 430 locations).

Challenger Capital Group LTD and Haynes & Boone LLP assisted in the transaction but the bulk of the funding was led by Syncom Venture Partners, a firm that specializes in media properties together with Northwood Ventures LLC and Poseidon Enterprises LLC.

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