Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced late last week that Walker Jacobs will become Chief Revenue Officer and President of Sales for Clear Channel Outdoor – North America.
Jacobs will lead the monetization of CCO’s portfolio of industry leading out-of-home assets in the U.S. and Canada and use his experience to build a world class business development organization and develop innovative marketing solutions to benefit CCO and its partners.
Jacobs will report to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor – North America.
Jacobs most recently served as Executive Vice President of Turner Broadcasting Systems Inc.’s Turner Digital, where he led one of the fastest-growing areas of Turner’s business.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America.
Interestingly, Jacobs also led Reuters’ outdoor advertising business in Times Square, where he managed their partnership with NASDAQ Tower. The two companies’ digital out-of-home assets were combined to create ‘Times Square Squared’ one of the early leaders in innovative digital out-of-home.