Independent media agency, John Ayling & Associates (JAA), has appointed Talon as its Out of Home agency. The announcement comes after a competitive pitch process in which JAA identified strong cultural synergies with Talon.
The partnership will officially commence on 1st January 2014, however Talon will begin work immediately on the client’s 2014 plans. The win sees JAA shift its Outdoor remit from Posterscope, with whom it has worked with since 2009.
John Ayling, Chairman and Managing Director of JAA, said of the appointment, “We were highly impressed by the very experienced senior team and account group put forward by Talon. There is a strong synergy between our client base and Talon’s ambition and we are looking forward to a very hands-on relationship”.
Talon Outdoor CEO, Eric Newnham, added, “Everyone at Talon is delighted to have JAA as a key partner. This is an important appointment for us as it builds upon our ever-increasing presence within the OOH market. We won an exceptionally competitive pitch based on the merit of our people and because we challenge convention. With both Talon and JAA sharing similar cultures and values, we cannot wait for the partnership to get underway”.