The new advertising program will bring a new generation of digital advertising displays to that airport, including a network of 70” digital screens, high definition LED video walls and interactive directories in the baggage claim and concourse areas.
With close to 40 million passengers in 2013, including 9 million international passengers, George Bush Intercontinental is the 10th busiest U.S. airport, serving the nation’s tenth largest Demographic Market Area and one of the five fastest growing economies in the country.
Jean-François Decaux, chairman of the Executive Board and co-CEO of JCDecaux, says, “Following the recent awarding of new advertising concessions at Los Angeles International and Boston Logan International airports, this new contract reinforces JCDecaux’s global leadership in large international airports in the United States. This new concession will allow us to bring to Houston the latest generation of digital and interactive displays, to better serve our airport partners, the traveling public and our advertising clients.”
JCDecaux handles advertising in more than 150 airports worldwide, among its many other contracts.