#dse2014 An Association Observation

Adrian J Cotterill, Editor-in-Chief

Industry Association leaders were out in force at #dse2014 last week as you might expect but here’s an observation…


  • President and Chief Executive Officer, the Digital Place-based Advertising Association (DPAA) Barry Frey smartly dressed as always in a dark suit and tie. Presented at one of the conferences, charming, glad handed everyone, was seen everywhere (a constant presence) on the show floor, treated my team to lunch (ostensibly to discuss events in NYC during October 2014 but was a great industry catch-up either way)
  • Founder and President of OVAB Europe, Dirk Huelsermann, smartly dressed as always in a dark suit and tie. Charming (even for a Kraut), attended a couple of conferences, walked the show floor, came down the pub with us one evening (but made me pay), bought me lunch on the last day, discussed plans for our European events, including The DailyDOOH Media Summit
  • Chair Digital Signage Federation (DSF), Kim Sarubbi, elegant, business suit (glowing with pregnancy as well), charming, presented at the BroadSign 2nd Annual Client Summit (shown above), was a constant presence in the DSF Booth, proactively sought and held a meeting with my team to discuss and plan the year ahead
  • (New) Exec Director Digital Screenmedia Association, Paul Flanigan in jeans and a button down shirt, passed him in the corridor

Read into all of that what you will (don’t shoot the messenger) but one thing is for sure and that is if you are representing an industry association, dressing smartly (and looking the part) is surely part and parcel of the job?

3 Responses to “#dse2014 An Association Observation”

  1. Dave Haynes Says:

    Seriously? We’re judging the merits of trade organizations by asking who their people are wearing???

    Flanigan may have left his Armani back in Sacramento, but I didn’t exactly think he looked like a homeless person wandering around the Sands Expo hallways.

  2. Adrian J Cotterill, Editor-in-Chief Says:

    Sorry Dave but YES, perceived professionalism is very often based on a first impression. We were merely pointing out that all the other association heads of, were smartly dressed in business attire. Personally I think that says something, our readers can make up their own minds.

  3. Dave Haynes Says:

    OK fine, I’ll wear a shirt at your next event.

    If I can find one.

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