E Display, with offices in Chicago has deployed a digital signage solution at CANA Construction, Calgary, to help improve CANA’s in-house branding and provide quick, on-demand information about the business.
The solution is an interactive touch screen solution at CANA Construction, part of a broader brand development exercise by CANA Construction and which will help it obtain its in-house branding and renovation objectives.
The newly implemented interactive solution provides on-demand information about various elements, allowing users to access the company biography, a profile of its various divisions, briefs of its completed projects, plus date, time and weather updates. It also displays flash ads showcasing its projects.
CANA Construction was facing a range of challenges and wanted to counter them with some digital signage solution. One of the key challenges were an unappealing lobby and welcome point that were not promoting goodwill of the brand The guest lobby needed an appealing, fresh and vibrant look of the brand. In addition, there was no quick information center for the visitors to quickly learn about the company and its accomplishments.
E Display completed the project with a professional-grade, 55’’ interactive touchscreen LCD display networked to a media player.The solution has an administration interface, which allows CANA staff to make changes/updates to the layout or the content at any time.
CANA Group of Companies is a 70-year-old corporate entity in Alberta. Since 1969, it has completed more than $5 billion worth construction management projects including Calgary International Airport, Hyatt Hotel and Convention Centre and Petro-Canada Centre.