AEG Names Toshiba Digital Signage Provider And Founding Partner Of Staples Center
Gail Chiasson, North American Editor
Toshiba America Business Solutions Inc. has been named a founding partner and the official electronics provider of STAPLES Center by AEG, owners of the downtown Los Angeles sports and entertainment arena.
As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply STAPLES Center with more than 800 displays including interactive digital signage, multi-media content, venue and affiliate product placement, as well as a comprehensive social media program with the Los Angeles Kings to enhance fan experience. Upon installation, the interactive digital signage will advertise LA Kings products as well as alert STAPLES patrons on upcoming events at the venue. The digital signage will also provide wayfinding for customers to locate their seats.
The multi-year deal was brokered by AEG Global Partnerships.
Another key element of the partnership will enable STAPLES Center to launch its first-ever, state-of-the-art interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons. Located in the main concourse of STAPLES Center, LA Interactive, powered by Toshiba will enhance fans’ experience with Twitter feeds, updates and battles, hashtag polls, player stats, game scores and video highlights. LA Interactive, powered by Toshiba will be unveiled in early November.
Speaking about Toshiba’s opportunity to showcase our advanced interactive display and fan engagement technologies at STAPLES Center, Bill Melo, chief marketing executive, Toshiba America Business Solutions, says, “Having the opportunity to forge a partnership with the leading live entertainment presenter in the world, at one of the most highly attended venues is truly an honor. We see serving as the official electronics provider and founding partner of STAPLES Center as only the beginning of a long lasting relationship with AEG.”
The partnership also includes the installation of nearly 16,000 LED lights in the L.A. LIVE East and West Garages, which is expected to save approximately 1,800,000 kilowatt hours of electricity annually. The net savings during a 10-year period should total $1,650,000, with an overall energy reduction of 56 percent.
Speaking of working with Toshiba, Nick Baker, senior vice-president, global partnerships at AEG, says, “The company’s reputation as a leading manufacturer of high-tech products is matched only by its dedication to sustaining the environment. Due to our shared commitment to achieving the next evolution in fan engagement, we are confident the newly-minted relationship will continue to provide the interactive experiences our guests have come to expect while attending any event at STAPLES Center.”
Additional components of AEG’s partnership with Toshiba include indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, a customized promotional video, and installation of Toshiba televisions in STAPLES Center’s best-in-class private suites and conference rooms, creating an immersive experience year-round.
Developed by AEG, L.A. LIVE is a 4 million sq.ft. , $3 billion downtown Los Angeles sports, residential and entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention ‘headquarters’ destination; along with entertainment, restaurant and office space that officially opened in 2010.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world’s preeminent facilities.
AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships is a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships.
In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race.In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report.
And in 2011, AEG introduced AXS, a comprehensive entertainment platform serving as the company’s primary consumer brand, including AXS Ticketing, which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network.
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