Author Archive

Nine New Members Join @YourOAAA

Monday, October 14th, 2019

Adrian J Cotterill, Editor-in-Chief

Nine new out of home advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. OAAA President & CEO Anna Bager told us “Media and marketing businesses are flocking to OOH right now. Revenue continues to rise, technology is rapidly advancing, and […]

#NYDSW @GeopathOOH Activities This Week

Monday, October 14th, 2019

Adrian J Cotterill, Editor-in-Chief

Geopath, the not-for-profit organization that provides audience location measurement to the out-of-home industry is keying in on privacy, the need for DOOH standards and advances in OOH audience measurement, at a variety of panels and events during New York Digital Signage Week, Oct 14-17, 2019. By the time you read this, Geopath, in partnership with […]

CP Media acquires Eye Airports

Monday, October 14th, 2019

Adrian J Cotterill, Editor-in-Chief

CP Media has acquired Eye Airports, the market leader in UK regional airport advertising. Eye Airports has the advertising and promotional rights for 19 UK regional airports, including Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands. Community Partners Ltd, which trades as CP Media, provides direct media sales services to […]

Wizz Air ‪@JCDecaux_UK ‬King’s Cross St Pancras Activation

Monday, October 14th, 2019

Adrian J Cotterill, Editor-in-Chief

Wizz Air, described as Europe’s fastest growing airline, has today launched an activation at King’s Cross St Pancras Station. It’s a fully immersive OOH experience which will see commuters on their way to the Underground pass through a plethora of fully recyclable vinyl wraps, digital videos, posters and digital 6-sheets. The creative highlights the array […]

Gauddi BV Acquired By ‪@ZetaDisplayPubl ‬

Monday, October 14th, 2019

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay AB (publ) (Nasdaq Stockholm: ZETA) has acquired Gauddi BV with net sales of SEK 49 million (2018), recurring revenues (SaaS) of 41% and an EBITDA of SEK 8,2 million. Gauddi will be integrated into ZetaDisplay BV with effect from October 10, 2019. The transaction includes an upfront payment in cash of SEK 52,7 million […]

#NYDSW ‪Coffee & ‪@VengoLabs Hosted by @VistarMedia ‬

Sunday, October 13th, 2019

Adrian J Cotterill, Editor-in-Chief

During New York Digital Signage Week there are plenty of great opportunities to network and meet interesting folks and perhaps meet companies you may not know that much about. One such event taking place this Wednesday October 16, 2019 is ‘Coffee and Vengo Hosted by Vistar Media’. It’s invtation only and kicks off at 09:30am […]

Andreas Voss Joins INFiLED

Friday, October 11th, 2019

Adrian J Cotterill, Editor-in-Chief

Andreas Voss has joined INFiLED as Regional Sales Manager for DACH. He brings more than 20 years of experience in the pro-AV industry including his most recent position as Regional Sales Manager in Digital Projection, a manufacturer of high-end projectors and LED wall systems. Prior to this, he served for more than 15 years as […]

Omnichannel DSPs Integrate w/ @VistarMedia

Thursday, October 10th, 2019

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the global leader in programmatic technology for digital out-of-home has announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in […]

Brand Gap 2 unveiled at @JCDecaux_UK’s Upfronts

Wednesday, October 9th, 2019

Adrian J Cotterill, Editor-in-Chief

Channels that offer the ‘best of both worlds’ for branding and activation are a proven way to bridge the brand gap – a key finding from Brand Gap 2, unveiled at JCDecaux UK’s Upfronts earlier this week by Justin Gibbons, Founding Partner of Work Research. Brand Gap 2 shows that the brand gap is now […]

Tonic Health Media Renews With @Broadsign

Wednesday, October 9th, 2019

Adrian J Cotterill, Editor-in-Chief

Broadsign, the leading out-of-home platform for media owners has announced the renewal of a successful partnership with Tonic Health Media, Australia’s leading OOH Health and Wellbeing Network with a five year contract. The partnership will see Tonic Health Media continue to employ Broadsign’s powerful DOOH marketing platform for all campaigns across more than 5300 medical […]