Author Archive

TheBulletin.io Residential DOOH network

Friday, April 9th, 2021

Adrian J Cotterill, Editor-in-Chief

Screenverse and TheBulletin.io have announced a multi-year advertising management and sales partnership, in which Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network. TheBulletin.io is a fast growing startup that operates more than 500 digital bulletin boards in luxury residential buildings. Based in Chicago, and headed by former algorithmic trader Aditya […]

New @StreetMetrics Advisory Board Members

Friday, April 9th, 2021

Adrian J Cotterill, Editor-in-Chief

StreetMetrics, the leader in third party media measurement for ads on vehicles, announced this week that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board. Drew Jackson, Founder and CEO, StreetMetrics told us “In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic […]

Ladorian Announces Strategic Partnership with inReality

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Ladorian, a software solution specializing in personalized data-driven messages in physical spaces, has announced a strategic partnership with inReality, a venue analytics software platform. Rafael Cifuentes, CEO of Ladorian’s US affiliate, Digital Signage Revolution, a Florida corporation, dba as Ladorian USA told us “Retail stores have not yet been able to offer the same real-time […]

Road Runner Media Partners with @PlaceExchange

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Road Runner Media has announced a strategic partnership with Place Exchange which will make the entirety of Road Runner’s mobile digital national media network, consisting of connected screens mounted to fleets of moving commercial vehicles, available to be bought programmatically by brand marketers and omnichannel media buyers. Place Exchange connects with demand-side platforms (DSPs) such […]

Global Outdoor Chooses @Broadsign

Thursday, April 8th, 2021

Adrian J Cotterill, Editor-in-Chief

Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home marketing platform, has announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home network, which has now grown to include 3,000 displays. David Henderson, Chief Technology Officer at Global, told us “Broadsign is a proven solution for […]

Lamar Launch A Corporate-Sponsored SPAC

Wednesday, April 7th, 2021

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising Company (Nasdaq: LAMR) has announced a newly formed special purpose acquisition company, called the ‘Lamar Partnering Corporation’ which is an indirect wholly-owned subsidiary of Lamar Advertising Company. Lamar Partnering Corporation has filed a Registration Statement on Form S-1 with the Securities and Exchange Commission in connection with a proposed initial public offering of […]

Hoopla Acquired By @TryRaydiant

Wednesday, April 7th, 2021

Adrian J Cotterill, Editor-in-Chief

Raydiant, who describe themselves as a leading digital experience platform provider, has announced its acquisition of Hoopla, a performance management and motivation platform. Bobby Marhamat, Raydiant’s CEO told us “This acquisition marks the first major milestone in Raydiant’s 2021 growth strategy. We initially partnered with Hoopla because a big need from our customers was to […]

#MWC2021’s New International Business Travel Policy

Tuesday, April 6th, 2021

Adrian J Cotterill, Editor-in-Chief

The GSMA and Ministry of the Interior of the Government of Spain have announced details of an agreement to allow all #MWC2021 Barcelona registrants – including exhibitors, attendees, sponsors, and partners – to enter Spain to attend the in-person event. Whilst there is a current denial of entry to Spain for any national from a […]

Unique Advertising Experience For American Dream

Tuesday, April 6th, 2021

Adrian J Cotterill, Editor-in-Chief

BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays and Quividi to create a unique advertising experience for American Dream, Triple Five Group’s new retail-tainment complex in East Rutherford, New Jersey. Bob Johns, President BOLDSITE Media told us “By integrating Quividi’s audience intelligence platform […]

Giving Tuesday Initiative Expanded By @MesmerizeOOH

Tuesday, April 6th, 2021

Adrian J Cotterill, Editor-in-Chief

Mesmerize has announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Craig Mait, Mesmerize President & Chief Revenue Officer told us “Mesmerize is proud to partner with Team Rubicon and the Veterans Coalition For Vaccination to deliver one of the most […]