Author Archive

Here’s @TheOBIEAwards Judging Panel

Wednesday, December 7th, 2022

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem has announced its panel of jurors for the 2023 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. Gabriel Schmitt, Co-Chief Creative Officer for FCB […]

Global OOH Insights 2022 @Broadsign Webinar

Wednesday, December 7th, 2022

Adrian J Cotterill, Editor-in-Chief

Mark your diaries for December 15, 2022 because Broadsign’s Global OOH Insights 2022 Webinar is back. During #Covid19 lockdown** four industry experts discussed the current trends in DOOH, showed you the latest in Programmatic standards, debated what role industry associations play in our industry, explained how AdTECH fits into your business AND then took your […]

The Future of DOOH in 50 Minutes

Wednesday, December 7th, 2022

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has announced speakers and topics for its end of year event, ‘The Future of DOOH in 50 Minutes‘. The Zoom webinar is being held in conjunction with Quotient and takes place on […]

The Neuron Partnership with @PlaceExchange

Tuesday, December 6th, 2022

Adrian J Cotterill, Editor-in-Chief

The Neuron has announced that it is partnering with Place Exchange. The partnership, which brings together two innovative technology platforms, enables The Neuron users to access Place Exchange’s unmatched supply of global premium OOH inventory. As regular readers may have noticed, the Neuron is fast becoming a leading player in providing data-led, cost-effective access to […]

CJ CGV partners with @Hivestack

Tuesday, December 6th, 2022

Adrian J Cotterill, Editor-in-Chief

Hivestack has announced a partnership with CJ CGV, South Korea’s largest media owner, renowned for its iconic outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. Hoon Lee, VP, Demand & Supply Korea at Hivestack told […]

Q3 2022 #OOH Advertising Up 11%

Monday, December 5th, 2022

Adrian J Cotterill, Editor-in-Chief

Out of home advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]

#OOH – Automate-Innovate-Transform, @AdClubNY

Monday, December 5th, 2022

Adrian J Cotterill, Editor-in-Chief

The ADVERTISING Club of New York is holding an Out of Home – Automate-Innovate-Transform event this week, on Thursday December 8, 2022. As part of the very popular OOH:NOW Series, the Club has been in preparation to bring together, honor and hear from key leaders and executives within the industry. For the 15th annual end […]

Mike Pollack Joins Grocery TV

Friday, December 2nd, 2022

Adrian J Cotterill, Editor-in-Chief

Grocery TV, the largest digital advertising network in U.S. grocery, has announced Mike Pollack’s appointment as its first CRO. Mike will lead the company’s revenue functions, including brand and retailer partnerships as well as account management. He’ll be based in Grocery TV’s New York office and report to Marlow Nickell, co-founder and CEO. Mike brings […]

Three New Digital Installs For Allvision

Friday, December 2nd, 2022

Adrian J Cotterill, Editor-in-Chief

Allvision, Canada’s premiere pure-play digital out-of-home media company has made three new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory across Canada and the United States. The addition of these new high-impact digital boards […]

Associated Food Stores Choose @MesmerizeOOH

Friday, December 2nd, 2022

Adrian J Cotterill, Editor-in-Chief

Mesmerize has announced a new partnership with Associated Food Stores. The partnership includes the installation of Mesmerize’s digital displays within 40 retailers under the Macey’s, Lin’s, and Fresh Market brands. Denise Kunkel, Rx Clinical Programs Manager at Associated Food Stores said “Associated Food Stores is committed to supporting the communities we serve through more than […]