Author Archive

#ISE2010 – Pink Campaign

Friday, February 5th, 2010

Alex Hughes

We have had a few requests to see in full the Pink Campaign with which we won the InAVate Digital Signage Content Award.

This version of the graphic was shown in Manchester in 2009.

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#ISE2010 Amigo Wins InAVation Award

Wednesday, February 3rd, 2010

Alex Hughes

On the evening of Wednesday 3rd February at the InAVation awards Amigo Digital won the Digital Signage Content Award for the work that we did in 2009 with the PINK Campaign.

It is our first award so we are all absolutely over the moon!
The Pink creative was a vibrant campaign produced for 4 very different locations [...]

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#ISE2010 – MicroTiles EMEA Launch

Tuesday, February 2nd, 2010

Alex Hughes

We have just come back from the EMEA launch of Christie Digital’s MicroTiles. There was a good turnout – something like 29 journalists registered their interest to attend but a crowd of 60 or 70 crowded around the booth.
Adrian Cotterill MC’ed the event with some style and handled the Q+As at the end of [...]

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#ISE2010 – Unofficial Christie Stand

Tuesday, February 2nd, 2010

Alex Hughes

ISE opened promptly at 10am this morning with a huge rush through the main doors and the same could be said for the DailyDOOH Blogger Lounge which should really be re-named the ‘Alternative Christie Stand‘
The two MicroTile displays on the stand are certainly attracting a lot of attention, to the extent that we had to [...]

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McDonald’s Digital Signage

Thursday, January 14th, 2010

Alex Hughes

With all the snow we have been having, entertaining one’s 6 year old son has become somewhat of a challenge whilst he has been off school.

Inevitably I succumbed to taking him and 2 of his mates to McDonalds one lunchtime after a particularly strenuous bout of tenpin bowling.
Whilst there I noticed the DIgital [...]

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#ISE2010 War Chalking

Wednesday, January 13th, 2010

Alex Hughes

One of our clients who shall remain nameless for the time being has asked us to include the appropriate War Chalking symbol for a closed node Wi-Fi network for their booth at #ISE2010.
Our question is “does anyone actually understand these symbols these days or are they only for uber-geeks?”
Wayfinding content can be notoriously [...]

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New Site, New Banner, New Flier

Thursday, December 17th, 2009

Alex Hughes

Amigo Digital pulled out all the stops this year targeting advertisers and agencies alike with a big marketing push.
‘One Size Does Not Fit All‘ was the theme of their campaign which highlighted the technical and creative diversity of this industry and the challenges facing advertisers and designers looking to design for multiple screen shapes, [...]

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How To Judge A Man By His Shoes

Tuesday, December 15th, 2009

Alex Hughes

DailyDOOH’s editor-in-chief chose his clothes well at last week’s Christie Digital MIcroTiles launch event in New York City and looked almost slim in his I-wannabee-Steve-Jobs-Garb – in this case, black polo neck shirt (that’s a turtleneck to American readers), black slacks and some very nice Oliver Sweeney shoes!

Adrian did a great job as Master of [...]

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I Want To Paint It Black

Monday, December 7th, 2009

Alex Hughes

Amigo Digital is currently in New York City for the launch of Christie Digital’s MicroTiles on Wednesday and working with Denys Lavigne’s team at Arsenal Media, we are just putting the finishing touches to the content to be played out on the launch night itself. We took a sneak peak this afternoon at the set [...]

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Building The Empire State In MicroTiles

Tuesday, December 1st, 2009

Alex Hughes

The Amigo Digital production studio is a hive of activity at the moment as we prepare the final pieces of content for the official launch of Christie Digital MicroTiles next Wednesday in New York City.
One piece we are particularly proud of is this piece about the Empire State Building (ESB).
The brief was to create [...]

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