Author Archive

Speaking Slots: May Expos, London

Monday, January 18th, 2010

Chris Heap

I have a number of presentation and speaking slots available at Screen media Expo and DOOH Expo in London in May 2010. The two day show floor education programme comprises the following:- Day 1 Channel 1: Screen Science – The marketing, media and commercial value strand Channel 2: On Screen – The content strategy, creation, […]

Amscreen Healthcare: The English Patient?

Friday, October 30th, 2009

Chris Heap

I strolled into my local Doctors’ Surgery a couple of days ago, booked myself in with the receptionist and sat down for what we are told in the UK is an average waiting time of around 20 minutes. I’ll keep my ailments to myself, aside from the fact that my condition did not degrade my […]

SIM Expo Digital Signage Forum

Tuesday, October 6th, 2009

Chris Heap

You may have seen in the events calendar the inclusion of the Signage Imaging and Media (SIM) Exhibition and Conference being hosted at the Abu Dhabi National Exhibition Centre between the 18-20th of October. The DailyDOOH events calendar originally stated that I would be presenting there, in my own capacity for my firm as well […]

“Free Porn Aisle 2”

Wednesday, September 16th, 2009

Chris Heap

This WalMart story has been doing the rounds on the internet and Twitter and was originally sourced from the Associated Press but thanks go to Manolo Almagro for picking up and alerting us. It seemed worthwhile posting the story verbatim to demonstrate just why it is so important to set up bulletproof checks, balances and […]

Has M&S Finally Adopted Digital Signage?

Sunday, July 5th, 2009

Chris Heap

Spotted by one of my associates in the fresh produce department in Marks and Spencer in Milton Keynes (UK) is this interesting full colour shelf edge screen – a wide aspect screen that occupies a reasonably small footprint and is embedded into a larger plastic unit that doubles as a static POP barker. In this  […]

Designing Digital Signage For The Audience: An Introduction

Monday, June 29th, 2009

Chris Heap

Whether you are developing a digital signage network for a client or on your own behalf, there really is only one person that takes precedence above all others and that of course is the person you want to engage, the viewer. For several years the term bandied around was ‘content is king’; today, it’s been […]

When Off Is Seen As Broken

Wednesday, June 24th, 2009

Chris Heap

As one of the presenters at last weeks’s DS Tech Summit said “a screen that is off looks like a screen that is broken” – here we see one of Avanti Screenmedia’s big screens at The Mall Bexleyheath. We think this is an Orion tiled Plasma.

Sticky: iNNOVA Win 1,200 Branch Digital Signage Contract

Monday, June 22nd, 2009

Chris Heap

Exclusive news just in from Scala is that iNNOVA, Turkey’s leading IT provider, has just won a contract to provide a digital signage solution to over 1,200 Turkish Telecom branches. Details are sketchy other than they are a Scala partner. More on this soon. It probably helps that Turk Telecom OWN 50% of iNNOVA – […]

If I Had A Hammer…

Sunday, April 26th, 2009

Chris Heap

As part of an emerging and ongoing conversation relating to the use of ‘digital signage software as a content creation tool’ – sparked actually by the post Demystifying Digital Signage Software, the Beaver Group have posted the following article up on their blog in which they make a case for defining the creative output before […]

Sticky: Believe It Or Not, Tesco Screens Is Not Dead

Friday, April 17th, 2009

Chris Heap

Yesterday, Scala issued a press release titled “Tesco’s Digital Signage Network in Poland looks to the future”. I know the contents of this because I wrote it on their behalf. This is a story of significance for three important reasons. The first is that Tesco PLC, a business with revenues of £51.8bn in 2008, that […]