Author Archive
Tuesday, April 1st, 2014
Guest Contributor, James Thornton
NEC Display Solutions is one of the largest manufacturers of screen technology in the world. Not confined to the DOOH market of course, NEC Display Solutions produce solutions for a whole host of other sectors – in the corporate world you’re probably never more than a few metres away from some form of NEC offering! […]
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Monday, February 3rd, 2014
Guest Contributor, James Thornton
Waterloo Motion is on and looking very impressive… It’s a monster! The giant LED, originally scheduled to go live in September launches properly Monday 10th February – with, we believe, Audi as the launch advertiser, Ed.
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Tuesday, January 21st, 2014
Guest Contributor, James Thornton
Clear Channel is one of the giants of the Out Of Home (OOH) industry. Long before digital screens arrived on the scene, Clear Channel were in the business of delivering mass audiences via its vast roadside and mall estate. For a company of Clear Channel’s size, the possibilities thrown up by the arrival of digital […]
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Friday, December 20th, 2013
Guest Contributor, James Thornton
Here’s our first sighting of a JCDecaux Tesco D6… See also here, what Spencer Berwin called, the development a “hugely important step” for its outdoor offering
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Wednesday, December 18th, 2013
Guest Contributor, James Thornton
Here’s our first sighting – and probably the world’s Ed, of the new Waterloo motion screen. It’s a monster! The giant LED, originally scheduled to go live in September looks like it is now (almost) ready to be be launched in early 2014.
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Friday, December 6th, 2013
Guest Contributor, James Thornton
If you’ve ever been to London, you have seen CBS Outdoor (CBSO) media formats. No exceptions. Their media assets dominate London, with London Underground and Bus advertising formats offering ubiquitous coverage of the capital. More recent additions to the CBSO estate include Westfield (East and West), which neatly bookend their London offering. Tim Cartwright has […]
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Thursday, November 7th, 2013
Guest Contributor, James Thornton
JCDecaux’s Airport division operates as a standalone division of JCDecaux, managing the advertising opportunities at Heathrow, Luton, Aberdeen, Glasgow and Edinburgh airports. They also manage advertising at Heathrow Express and at Eurostar terminals. And it’s at these locations that DOOH has seen some of the biggest transformations and investment in recent years. From a DOOH […]
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Friday, October 18th, 2013
Guest Contributor, James Thornton
Stacey Knight has a big task on her hands. As Director of Digital at JCDecaux she oversees the digital inventory for the UK’s largest OOH media owner. JCDecaux’s digital network contains 800 screens, rising to 920 by 2014, in key environments such as Rail, Roadside and Malls (excluding JCDecaux operated Airports). This means that all […]
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