Gail Chiasson, North American Editor
“Every OOH company, whatever its size or shape, is going to need to ramp up both its digital strategy and its digital investment.” Nancy Fletcher, president of the Outdoor Advertising Association of America, told attendees at the 2016 TAB/OAAA Conference and Expo this morning In Boca Raton, Florida. It’s one of many steps that Fletcher […]
Gail Chiasson, North American Editor
It’s been a busy year for the TAB team, Kym Frank, president, said in her speech opening the 2016 TAB-OAAA Conference and Expo, themed as The Big Picture, in Boca Raton, Florida. In the less-that-12 months since she joined TAB, she and the TAB team have taken four major steps: reorganized the company; moved the […]
Gail Chiasson, North American Editor
Nanolumens, Atlanta-based manufacturer of LED visualization solutions, and AdMobilize, Miami-based venture-backed technology company, this morning at the TAB/OAAA Conference and Expo in Boca Raton, Florida, announced a strategic partnership aimed at creating a more dynamic and data driven experience for the owners of digital signage. AdMobilize’s all-in-one solution equips NanoLumens with a seamless and powerful […]
Gail Chiasson, North American Editor
It’s goodbye to TAB – and hello to Geopath – a new name and brand for the Traffic Audit Bureau. Kym Frank announced the new name and the background and reasoning behind it as the highlight of her inaugural speech as president of the organization at the 2016 TAB/OAAA Conference and Expo this morning in […]
Gail Chiasson, North American Editor
More than 90% of US travelers have noticed some form of out-of-home advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. Fully 80% of adults surveyed […]
Gail Chiasson, North American Editor
Next year’s conference, whose program will be led by the OAAA since it alternates that chore with TAB, will be held in New Orleans. That’s Cajun country, so we can imagine a lot of good food and some swingin’ jazz will be on the menu. We’ll sure be looking forward to that one!
Gail Chiasson, North American Editor
DOmedia, Columbus, Ohio-based software platform provider for planning and buying out-of-home advertising, announced Monday at the TAB/OAAA Conference and Expo in Boca Raton that it has launched its Supply-Side Platform (SSP), a new cloud-based platform for Out-of-Home media companies to leverage inventory within DOmedia to create interactive media maps, generate proposals, and communicate better with […]
Gail Chiasson, North American Editor
Four new members were voted onto Traffic Audit Bureau’s Board of Directors at the Board meeting held this morning at the annual TAB/OAAA Conference and Expo in Boca Raton, Florida. They are: Dan Levi, chief marketing officer, Clear Channel Outdoor; Joanne Coleman, senior director of media, Constellation Brands Beer Division; Rudy Ferrer, president and COO, […]
Adrian J Cotterill, Editor-in-Chief
In DOOH INSIGHTS Volume 4, published October 2015, we listed Kym Frank‘s appointment as President of TAB some six months earlier, as a fabulously smart hiring appointment and as one of the highlights of the year pp. 28-29 (The DailyDOOH Best of 2015). As we’ve been privileged to have already seen a little behind this week’s […]
Gail Chiasson, North American Editor
If you are planning to attend the TAB/OAAA Media Conference and Expo, ie, The BIG Picture, in Boca Raton next week, the program is really interesting, including the afternoon Workshop sessions. Unfortunately you can’t attend every one, since, from 2 p.m. to 3 p.m., three will be held simultaneously, and you’ll have to choose between […]
Follow DailyDOOH