DailyDOOH

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Last week Ali Ehsassi, Member of Parliament for Willowdale, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced an investment of CAD 1.75 million for L Squared Digital Signage, we quote “to accelerate the growth of its digital communications platform, and create 15 […]

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

Azerion announced thi week the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, […]

Pearl Media is introducing its second spectacular digital sign on the Las Vegas Strip in the last five months with ELV8 (pronounced “Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as it hangs over the corner of the building at a 110-degree angle, […]

Rockbot, who describe themselves as a multiproduct media platform that creates enhanced in-location customer experiences, announced during #OOHNYC the acquisition of Nerdy Bunny, an interactive signage and retail display solutions platform. Nerdy Bunny CEO Itai Ben-Gal told us “We are thrilled to join forces with Rockbot and supercharge our mission of helping retailers innovate, solve […]

Billups has acquired OOH Labs, a Canadian independent media agency. The acquisition will no doubt provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ measurement and attribution solutions. Billups claims that this acquisition positions it as the largest OOH technology and managed services […]

Leading digital outdoor media company QMS is celebrating the first anniversary of its world class, City of Sydney digital street furniture network this month with the announcement of a series of new and innovative product and activation opportunities. Considered the jewel in the crown of Australia’s out of home industry, in just 12 months the […]

Billups has acquired TAC Media Sdn. Bhd., a prominent OOH advertising specialist based in Malaysia. We understnd that the acquisition will integrate TAC Media’s regional network and insights with Billups’ global footprint and technical acumen. As a result, the company’s brand and agency partners will have direct access to Billups’ award-winning services and proprietary and […]