Adam Cadwallader Joins @XTD_Group

Adrian J Cotterill, Editor-in-Chief

Super smart, super nice (well for an Aussie anyway) industry veteran Adam Cadwallader has joined the digital transit media company XTD Limited (ASX: XTD) as Chief Executive Officer and Managing Director, succeeding interim CEO Jason Byrne effective August 1, 2019.

We understand that the XTD board has completed (in our opinion, a much needed) review of their business and opportunities, which has led them to believe that the future direction of the business should be led by an experienced Out of Home and media executive. They are quite simply not wrong and can have chosen no better than with Adam Cadwallader.

He has been in the media industry for over 25 years with the last 19 years spent in the Out of Home media sector where most recently he was Group Sales Strategy Director for Australia’s largest out of home company, oOh!media Limited.

Justus Wilde, XTD Chairman told us “The XTD Board believes Adam’s skills and experience are a perfect fit to drive the XTD business forward with clear direction and leadership. Adam’s proven capabilities in building digital and integrated content Out of Home businesses that engage audiences and deliver on advertisers’ needs will set the XTD business on a new strategic path to deliver sustainable growth and results.

During the last seven years, Adam grew oOh!’s Place Based Media business Locate by oOh! organically and by acquisitions including the integration of Office Media companies, Inlink and Executive Channel Network.

Adam Cadwallader, who’s leadership in the Out of Home industry has seen him at the forefront of the industry’s growth through Digital, content, data, audience measurement and most recently automation and programmatic trading within the sector, said he was thrilled to be joining a media business with such a bright future.

“I’m incredibly excited to join the XTD business and look forward to working closely with the board to develop a new strategic plan that grows the business by connecting brands with engaged audiences.”

XTD’s CEO appointment will see Interim CEO Jason Byrne return to his Non-Executive Director role. In addition, XTD’s new strategic direction will see Non-Executive Director Joe Copley step down from the board effective immediately due to his focus on the independent reporting platform, Seedooh.

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