Reed Exhibitions is making much, much more of ‘digital signage’ at its VISCOM events around Europe at the moment. It’s a shame that they (the events) tend to be very in-country geographically focused and there is a nagging doubt that they are playing a bit with ‘digital signage’ but as we have written before we have enjoyed VISCOM Paris a great deal in the past.
Our event calendar now lists VISCOM events in Paris, Düsseldorf, Spain (Madrid) and Italy (Milan)
VISCOM Spain just wrote to us, in some collaboration with Cleverdis and asked “Why Digital Signage By VISCOM?” and then proceeded to say…
- Because in the world of visual communication and direct marketing, the transition from physical media to electronic media is now a reality for signs and signage. It is the present and the future.
- Because the two systems coexist and complement each other. They have the same aim and a common denominator: to transmit and sell the brand at the point-of-sale and through outdoor media.
- Because the synergies offered by the show in the form of a large number of buyers and potential buyers of digital signage (supermarkets, shopping centres, banks, franchises, etc., 12,337 visitors in total) make Viscom the best platform for digital signs and signage. A springboard which is poised and ready to take off.
Viscom Sign is in Madrid 22nd to 24th October.