Wide Eye Outdoor Ireland’s First Petrol Pump Ad Screens

Andrew Neale

Certa Fuel and Wide Eye Outdoor have launched a first-of-its-kind partnership that will see advertising screens deployed at all pumps across 22 of Certa Fuel’s stations.

Photos by Sean Brosnan | www.brosnanphotography.com

In total 162 of the 17” screens have been rolled out across the nationwide network of fuel stations. Using the latest technology, the content on the screens plays in response to the customer’s engagement with the pump and all screens have sound.

Eoin Wrixon, CEO of Wide Eye Media (shown above on the right) told us “We are really excited to be working with Certa. This is a first to market product and a unique digital out of home advertising solution. With 162 sound enabled digital screens, we know clients and advertisers will be really impressed with the Certa advertising solution.”

Speaking of the partnership, Andrew Graham Managing Director Certa Fuel (shown above on the left), said “As Ireland’s first network of unmanned filling stations we’re keen to continue to innovate and are delighted to team up with a forward-thinking partner like Wide Eye Outdoor to add further uniqueness to our customer experience.”

Certa is Ireland’s first network of fully unmanned filling stations. Having opened their first forecourt in Drogheda in May 2020, the state-of-the-art forecourts which are home to the latest technology in the industry, are now open in 34 locations across 17 counties nationwide. Certa is owned and operated by the DCC Retail & Oil division, one of the four Divisions of the DCC plc Group.

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