Jian Tsin Hor Joins TRAX

Tristan Cotterill

Jian Tsin (JT) Hor has joined TRAX Platform as head of operations in Malaysia.

Adrian Daniels, CEO at TRAX Platform said “JT is an experienced media professional who has worked for IPG Mediabrands heading up Rapport Malaysia; we are delighted to have him on board. TRAX and Vistar Media provide an immediate and rapidly scalable solution, spanning across programmatic and traditional buying approaches for the Malaysia market.”

TRAX Platform bridges the gap for media agency buyers and OOH suppliers; by combining TRAX’s focus on traditional OOH planning & buying with Vistar’s programmatic DOOH offering, this partnership enables a seamless approach to executing OOH across the full breadth of the media landscape. The partnership provides a unified approach to data, centralised access to multiple vendors, transparent transactions and accountability.

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