Lumo Digital Brings Australia Representation In-House

Tristan Cotterill

News just in that Liv Collins will now be leading New Zealand based Lumo’s operations in Australia. She has been promoted to Senior Account Director for Australia and in this new role she will be responsible for managing client and agency relationships across the wider Australian region.

Over the past three years she has played a key role in Lumo’s growth, managing a host of local New Zealand clients. Her previous role at Shopper Media in Sydney means she is familiar with the Australian industry and still has many active contacts and friends across various agencies.

She told us “Lumo is a genuine leader when it comes to innovative, world class digital out-of-home. I’m incredibly excited to showcase our capabilities and leading transparency tools and really make our presence known and the New Zealand-Australian travel bubble couldn’t have opened at a better time. I’m very much looking forward to getting back over and seeing clients face-to-face, rekindling old relationships and forging a host of new ones.”

The appointment aligns to Lumo’s increased focus on the Australian market and plans to strengthen relationships with clients and agency partners across our media sector and the move comes as Lumo looks to further build its reputation in the Australian market after three years of successful representation by WeThinkMedia. This new structure enables the business to bring operations back in house and give clients direct access to Lumo’s entire internal team including the Lumo Labs creative divisions.

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