DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced Identity, MAIDs, & Cookies, a follow up webinar to the State of the Industry report it recently issued that outlines the opportunities for Digital Out of Home. It takes place June 28 at 11am Eastern.
Barry Frey, President, CEO of DPAA. told us “With all of the recent important announcements; the ad industry, including the DOOH sector has myriad questions about what the depreciation of the 3rd party cookie will mean. The State of the Industry Report authored with Kochava along with this webinar offers must read and must attend learning for all in the business as it explains the effects and opportunities for advertising and DOOH.”
The webinar, presented with DPAA member Kochava, co-author of the report will detail how deprecation of cookies and identifiers will impact brands and the Digital Out of Home (DOOH) advertising sector.
Confirmed speakers include:
- Jeremy Flynn, VP Data Products & Strategy, Clear Channel Outdoor
- Grant Simmons, VP Client Analytics, Kochava
- Trevor Hamilton, VP Sales, Kochava
Charles Manning, Founder and CEO of Kochava said “DOOH is actually in a favorable position given these recent developments. Brands are now having to take a broader look at real world context for their ads and here is where DOOH delivers. For this webinar we’ll guide brands, agencies and publishers on how to navigate this new world using improved solutions. In addition, we’ll feature a robust panel and case study with Clear Channel Outdoor.”
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally.