Scott Pollard has joined UK AV and workplace distributor onemedia as account director. Scott brings over 20 years of experience in the pro AV channel to onemedia, with roles including technical director at True Colours, project director at Midwich and, most recently, regional sales manager (UK & Ireland) for Mersive Technologies. We uderstand that he […]
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Adrian J Cotterill, Editor-in-Chief
Former Vistar Media exec Amanda Pui has joined Seedtag as Canada National Sales Director, effectively expanding the company’s operations into Canada with the appointment. In her new role, Amanda will be responsible for opening the Canadian market and building brand awareness for Seedtag as global contextual leader while developing partnerships and driving revenue across Canadian […]
The DPAA Canada Summit will take place in Toronto on June 12, 2024. It takes place at Cineplex’s Scotiabank Theatre, 259 Richmond Street West, Toronto, ON. 11:00 AM Registration — Networking & Light Bites 12:00 PM Welcome to DPAA Canada Summit Barry Frey, President & CEO, DPAA Francois de Gaspe Beaubien, Chairman, Zoom/GymTV 12:30 PM […]
3D Anamorphic Out of Home has made its debut in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign. Yagan Square becomes the latest full motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-storey high […]
JCDecaux Australia has launched broadcast-scale 3D (JC3D) across its Airport and Rail network. JC3D is now available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences. Max Eburne, Chief Commercial Officer, JCDecaux, told us “For a long time our clients have […]
PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]
Adrian J Cotterill, Editor-in-Chief
BT and Global, the Media & Entertainment Group, have announced a 10-year partnership to upgrade the UK’s legacy payphones and roll out more digital hubs for local communities – in a move that we are told, will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK. Global will […]
Adrian J Cotterill, Editor-in-Chief
Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]
Adrian J Cotterill, Editor-in-Chief
A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]
Adrian J Cotterill, Editor-in-Chief
Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer. Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike. Denise Turner, Route’s CEO, told us “As we move towards the new Route […]
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