DailyDOOH

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

BT and Global, the Media & Entertainment Group, have announced a 10-year partnership to upgrade the UK’s legacy payphones and roll out more digital hubs for local communities – in a move that we are told, will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK. Global will […]

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

AV technology pioneer Peerless-AV has announced speakers from AVIXA, Microsoft, Neutral Human and Visual Displays at their upcoming AV Showcase 2024, 14-15 May at Lord’s Cricket Ground. This year, the education sessions will take place live on the show floor, on both mornings of the event, supported by Sennheiser’s Mobile Connect App and Samsung The […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer. Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike. Denise Turner, Route’s CEO, told us “As we move towards the new Route […]

Outsmart, the trade body for the Out of Home advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of GBP 1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […]

PRISM ND, a charity launched in January 2024 by Seedlip Founder, Ben Branson, is dedicated to breaking the cycle of shame, stigma and struggle by increasing awareness of neurodivergence (20% of the global population) using modern mixed media. Together with the UK’s leading neurodiversity charity, The Foundation, and Clear Channel they are launching a new […]

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become more integrated into the wider media mix, is favoured for its operational efficiency, and is […]