Amscreen Digital Solutions is supplying Age UK, the UK’s leading charity for older people, with digital screens across 150 of its charity shops.
The digital screens will display live, up to the minute news and weather, as well as content highlighting the variety of services and products available through Age UK.
Paul Atherton, Commercial Director at Amscreen commented: “We are delighted to be supplying Age UK with digital signage and we are keen to help Age UK’s customers feel informed by offering beneficial, relevant information and services in real time. This further shows just how flexible our simple plug and play solution really is.”
Helena King, Head of Affinity & Product Development at Age UK comments, “One of the motivations for working with Amscreen was that we found it a really clear, succinct and simple solution to communicate with prospective customers and donors in our shops. The OptimEyes technology has really allowed Age UK to understand customer demographics and tweak marketing communications to target those customers appropriately.”
By introducing screens to selected Age UK stores, customers and donors will be able to keep up-to-date with new products and services from the Charity. Initial trials have received positive feedback from customers who found the range of information displayed helpful and informative.
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