Adrian J Cotterill, Editor-in-Chief
Despite some sightings (see below) of Verifone Media’s new digital taxitops in London running advertisements for the UK National Lottery (there’s a whopping GBP 77 Million #EuroMillions draw this evening) we understand that November 17, 2014 is the official launch of the first tranche of digital taxitops.
The initial launch is 100 to start with, followed by another 100 in February 2015. Mind you, they still have someway to go to catch BrightMove Media who announced back in July that they would be extending their own network to 350 London Taxis by October 1, 2014.
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