Norm Laing Joins @Wilkins_OOH

Tristan Cotterill

Norm Laing has joined Wilkins Media as Director of Client Partnerships in Canada.

He brings over 20 years of experience in various media, sales, and strategy roles, positioning him as a well-rounded media professional capable delivering exceptional results for clients.

Jon Selame, Wilkins Media CEO told us “We are thrilled to welcome Norm Laing to the Wilkins team as we continue to expand our presence in Canada. Norm’s extensive experience in media and strategy will be a valuable addition to our services and offerings, enabling us to deliver exceptional solutions to our clients”.

Prior to joining Wilkins, Norm was the Director of Marketing & E-Commerce for Lastman’s Bad Boy, one of Ontario’s leading furniture retailers, where he was responsible for growing the brand and implementing a strategic e-commerce plan through marketing, technology, and leadership. Prior to that, he spent over two decades at Torstar, one of the largest media and data companies in Canada. There he managed, and coached the Integrated National and Retail sales team and its vendors with the responsibility and accountability for Star Metroland Media.

Norm currently serves as an active Board Member for the Advertising Club of Toronto, a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing.

He joins Ron Deschenes who joined Wilkins Media as Director of Client Partnerships in Canada earlier in May, strengthening its commitment to delivering outstanding client partnerships and innovative solutions to the Canadian market.

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