Adrian J Cotterill, Editor-in-Chief
Eye Airports have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented GBP 8 million investment in advertising media and technology across the Eye Airports network.
Billed as “a massive step in the evolution of Airport media”, Eye Airports are making a big investment in the latest high-spec media formats and advertiser opportunities to dominate their Airport environments.
This, we understand, will be seen across both Gatwick North and South terminals, offering new advertising and retail opportunities throughout the passenger journey.
The pinnacle of these include digitized welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the retail space.
The investment not only spans Gatwick and Stansted Airports but also Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports – providing advertisers with more opportunities to reach the UK’s largest domestic airport audience with cutting edge solutions (that will also include mobile functionality, beacons and other new technology broadening the scope for advertising).
Ged Weston, Sales Director at Eye Airports, said “This is a bold and confident step forward for the Airport industry. The whole Airport experience has fundamentally improved, and therefore we are changing our offering to reflect this… I cannot wait to see the reaction of our clients and the media industry.”
Sarah Parkes, Managing Director at Eye Airports, added: “Mobile and social media are also a massive part of the new Airport experience, as these are the most ‘checked into’ locations on Facebook. Smart phones are the essential travel companion for passengers, so joining up the dots between mobile, data and OOH now offers a fantastic opportunity for our clients to engage with the Airport audience. Our challenge is how we help and advise our advertisers to now take advantage of this unique opportunity.”
With Eye Airports serving predominantly UK residents leaving the country or returning home, the Airport environment offers brands the chance to reach a large and valuable demographic whilst enhancing the passenger experience.
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