Today in the UK, the new season of the zombie thriller The Walking Dead arrives on FOX, available on NOW TV – Sky’s internet TV service. To celebrate its arrival, NOW TV and creative agency WCRS have created a film which brings the zombies of The Walking Dead to service stations nationwide.
Using Amscreen media placements at the counters of petrol stations around the country, the advert mimics CCTV footage, making the viewer believe they are looking at footage of the petrol station forecourt. Gradually, the forecourt is overrun with wandering zombies chasing customers away from their cars, and causing chaos and mayhem wherever they turn. The advert then directs viewers to NOW TV to watch the new season of The Walking Dead.
Jana Mollett, Marketing Controller, NOW TV, told us “When WCRS presented the idea we were immediately on board. We’d run activity with Amscreen recently and this seemed like a fantastic and innovative way of utilising the media to deliver standout and talkability. We’ve also amplified the activity in social and with a competition giving a lucky winner the chance to appear in the film.”
Simon Robinson, Creative Director, WCRS, said “I’ve loved the idea of playing with CCTV in petrol stations and getting people to double-take on what’s going on outside the safe confines of the forecourt shop. We hope it will surprise and entertain people while they wait to pay for their unleaded.”
The advert launched last week in 450 UK service stations nationwide, and features over 20 zombies from re-enactment societies across the country.
Client: NOW TV
Creative Directors: Simon Robinson, Jo Moore
Creatives: Gavin Cumine, Andrew Parkman
Agency Producer: Maggie Mullen
Account Handling: Philip Higham, Gemma Dodds, Joss Hunt
Planning: Olivia Stubbings
Media Agency: Mediacom
Production Company: WCRS
Director/Animator: Paul Wilkinson
Editor/Post-Production: Shaun Dyos