Just to show how out of touch Gartner Group are with our industry they have included TruMedia Technologies in its list of ‘Cool Vendors’ in the ‘Cool Vendors in Retail, 2009‘ report** by Gartner, Inc.
If they really knew what they were talking about they would be shouting about the Intel on-chip audience measurements solutions – that’s where the real innovation is happening. It’s awesome, cheaper, faster and (relatively) easily integrated into digital signage software.
Seems that only STRATACACHE get this at the moment, giving them a lead in offering it to the market.
About Gartner’s Cool Vendor Report
Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.
The Cool Vendors report can be accessed by Gartner clients here
**Gartner, Inc. ” Cool Vendors in Retail, 2009″ by Gale Daikoku, Mim Burt, Hung LeHong, John