Gartner’s Cool Vendor Report

Adrian J Cotterill, Editor-in-Chief

Just to show how out of touch Gartner Group are with our industry they have included TruMedia Technologies in its list of ‘Cool Vendors’ in the ‘Cool Vendors in Retail, 2009‘ report** by Gartner, Inc.

If they really knew what they were talking about they would be shouting about the Intel on-chip audience measurements solutions – that’s where the real innovation is happening. It’s awesome, cheaper, faster and (relatively) easily integrated into digital signage software.

Seems that only STRATACACHE get this at the moment, giving them a lead in offering it to the market.

About Gartner’s Cool Vendor Report

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

The Cool Vendors report can be accessed by Gartner clients here

**Gartner, Inc. ” Cool Vendors in Retail, 2009″ by Gale Daikoku, Mim Burt, Hung LeHong, John

2 Responses to “Gartner’s Cool Vendor Report”

  1. Charles Ansley Says:

    Recently at the DSE show in Vegas, I heard an un-offical report that POPAI is preparing a formal position against passive measurement and content triggering based on a viewer’s sex or age under the assumption that it violates laws against profiling and could be viewed as discriminatory.
    It appears this kind of technology seems to be causing concerns about violating pivacy.
    What are your thoughts and do you see POPAI’s potential moves as positive or negative for Digital Signage growth?

  2. Adrian J Cotterill Says:

    Charles, POPAI in the US is indeed working om something along these lines – most likely a POPAI Code of Conduct for Using Consumer Observed Tracking Data –

    Obviously lots of technologies – not just souped up Webcams can collect unprecedented amounts of information about the retail consumera

    POPAI has seen that a code of conduct is necessary to eliminatw the prospect of consumer privacy breaches, as well as legal and public relations
    issues that might arise from such a breach.

    POPAI’s approach is therefore very positive and very forward thinking

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