BBC & @KineticwwUK Kick Off #FACup Campaign
The BBC launched giant projections of the FA Cup over the weekend to celebrate the start of this year’s UK football tournament, with the activity created and planned by MEC, Kinetic and Ambient Media.
Projections appeared on key locations in Warrington town centre ahead of the match between Warrington and Exeter (the campaign also saw images projected on to the Town Hall, Golden Square Shopping Centre and Local Warrington Wolves Rugby Club).
Alex Heywood, Communications Planning Director, MEC, said: “This mobile projection places the BBC at the heart of the community. It showcases the excitement of the early rounds and demonstrates the depth of the BBC’s coverage of the UK’s most famous cup competition.”
The campaign aims to take the FA Cup back to its grass roots and is part of a larger four-day drive on the BBC, with matches, draws, highlights and live goals as well as coverage from other shows.
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