Adrian J Cotterill, Editor-in-Chief
Ayuda Media Systems has hired industry expert Luciano Ramo in Sao Paulo, Brazil, to oversee and spearhead further South American growth for the company.
Ramo, a longtime industry veteran, will leverage his extensive knowledge of the Brazilian DOOH market to support the growth that Ayuda has been experiencing in South America primarily from Brazil, the region’s fastest growing DOOH market.
Luciano’s life has been dedicated to mastering and driving innovation and growth within Brazilian’s DOOH industry. Most recently as Executive Director of Business Development at Nemooh Midia, Luciano grew the company from concept to one of the fastest growing networks of digital advertising screens on buses.
During just three years at JCHEBLY, Brazil’s largest digital signage solutions integrator, Luciano grew the company’s digital screen footprint by over 2000%, as well as personally spearheading the creation and implementation of some of Brazil’s most prominent video walls.
Daniel Fleischer, Ayuda’s Vice President of Global Business Development told us “Brazil’s DOOH industry keeps growing year-over-year. Luciano shares our vision, and I am humbled by his decision to join in our efforts to provide Brazil and South America with the best OOH management and digital signage software in the world.”
Luciano said “Currently 24% of the Brazilian OOH market is Digital, and growing rapidly. While a few local and international digital CMS solutions already exist here, nothing comes close to the caliber and completeness of the Ayuda offering. Having personally implemented several digital signage solutions and projects throughout my career, I can attest to Ayuda having the only single platform in the world that can truly deliver what Brazil operators badly require”
December 11th, 2014 at 17:41 @779
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