Simulation Displays’ SOLD

Maddie Cotterill

Immersive Display Solutions Inc (IDSI) of Georgia (USA) has announced the completion of an agreement to take a controlling interest in Bedford, UK-based simulation and visualization specialists, Simulation Displays Ltd (SD).

In announcing the acquisition, George Forbes, President and CEO of IDSI, stated that the move was strategic and a logical expansion. “The two companies have progressively been working closer together, and there are many synergies to be had from the merger. IDSI has continued to see strong sales growth in Europe as well as significant key international opportunities that can now best be managed by having an even stronger presence in the European region. In a short period of time SD has established a strong core team, which makes them well placed to represent the interests of both IDSI and our combined customers. Those that will benefit most from the merger will be the customers themselves. Customer service and satisfaction are at the very core of both teams’ values.”

He continued, “The combination of IDSI’s long track record in design and installation of deployable and high value simulator display solutions, together with Simulation Displays’ track record in high specification fixed and motion base simulator display solutions, creates an immediate win for the combined operations on both sides of the Atlantic.”

Greg Jeffreys, Simulation Displays’ founding CEO, was quoted as saying “George’s participation on the SD board has been a key factor in getting us to where we are today. Both IDSI and SD share the same mission, utilizing similar commercial off-the-shelf (COTS) components from best of breed providers. Consequently, we are delighted by this move.” Key processes and personnel will be rapidly absorbed into one another’s solutions, expanding the core competencies and capabilities of our integrated team.”

“We are looking forward to 2015 and the years ahead with confidence and excitement,” says George Forbes in conclusion. “This acquisition is one of those golden opportunities where one plus one makes so much more than two.”

The announcement was formally made this week in Orlando, Florida, at I/ITSEC 2014, where IDSI are exhibiting and demonstrating several new products and technologies. The show is attended by the directors and sales team from each company.ercial off-the-shelf and custom-designed cylindrical, panoramic and spherical projected visual display solutions.

About Simulation Displays

Simulation Displays Ltd (SD) is Europe’s leading simulation displays specialist. This relatively new name was in fact a significant division within the Paradigm AV group before being separated into a standalone company in 2011. Its large roster of international clients includes QinetiQ, CAE, Rockwell Collins, Google, Formula 1 racing teams and many others. The company’s open, transparent and professional working culture has been key in winning some high profile projects, including a series of 7m fully immersive fast-jet dome simulators for an overseas client of CAE. The company, and its committed team of professionals, is based in Bedford, UK.


Leave a Reply