The @CrazeMeister Appointed @OutdoorMC Chairman
Adrian J Cotterill, Editor-in-Chief
Hired temporarily towards the end of 2014 to conduct a strategic review of the UK Outdoor Media Centre (OMC) – a review that fundamentally evaluated the role, activity and direction of the association, it’s now been made official that Mark Craze is the association’s new stipendiary Chairman (previous Chairmen have been unpaid executives with a day job with a media owner).
Mark Craze was most recently CEO of the Havas Media Group UK, where he oversaw six marketing services agencies, which employed over 700 people and had billings of over GBP 650m. Prior to that, Craze was the Aegis Media UK CEO, where he had responsibility for ten group agencies, which had over 800 employees and billings of £1.2 billion. In the autumn he conducted a strategic review of the OMC and how it should operate.
Previous OMC Chairman Naren Patel told us “We’re delighted to welcome Mark to the Outdoor Media Centre. Our media sector is poised to take a great step forwards. When I was appointed Chairman I realised that we needed to reinvigorate the OMC and Mark’s experience will be invaluable in helping demonstrate the potential to advertisers, brands and media and creative agencies. He has the gravitas, the clout and the contacts to really help raise the OMC to another level”.
Mark Craze was quoted as saying “The out of home industry is at the most exciting point in its history, and I have been massively impressed with the commitment and energy of all the contractors supporting the OMC. On the back of huge investment, new technology and improved audience insights, out of home has enjoyed spectacular success over the last ten years, and is now passing the billion pound mark in ad revenue.
“Our ambition is to unleash the full innovative potential of OOH and work even more harmoniously with advertisers, agencies and the Specialists. Our single minded goal is to further drive growth and enhance our position as the most innovative, engaging and influential form of advertising”
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