Q2 2023 @OMA_Australia Creative Collection Results

Tristan Cotterill

The Outdoor Media Association (OMA) has tannounced the winners of the Quarter Two Creative Collection competition for 2023.

Best Use of Digital

A wide range of campaigns were submitted for consideration by JCDecaux, oOh!media, QMS, Cartology, goa, Scentre Group BrandSpace, Tonic Media, TorchMedia and an agency entry from Avenue C.

Elizabeth McIntyre, CEO OMA told us “The Creative Collection was conceived to examine and celebrate OOH creative that inspires and connects with consumers, ultimately driving outcomes for advertisers. I’m consistently delighted by the submissions and this quarter we have awarded the Q2 Grand Prix to a Classic entry – DIABLO IV – which speaks volumes about the impact the static format can still deliver.”

The winners were: –

Big, Bold & Bright – WINNER
Advertiser: Lion (XXXX Gold)
Creative agency: JCDecaux Creative Solutions
Media agency: UM (Sydney)

Printer: Grand Print Services
Campaign: Flight Centre Q2 2023
Advertiser: Flight Centre
Creative agency: QUBE (QMS Creative Services Team)
Media agency: Rapid Media

Best Use of Multi-Format – WINNER
Campaign: Transformers: Rise of the Beasts
Advertiser: Paramount Pictures Australia
Creative agency: Paramount Pictures Australia (in-house)
Media agency: Wavemaker
Printer: Hogarth

Best Use of Multi-Format – HONOURABLE MENTION
Campaign: Overwatch 2
Advertiser: Activision Blizzard
Creative agency: AB global (in-house)
Media agency: Avenue C
Printer: GSP Print

Best use of Digital – WINNER
Campaign: Detox Your Feed
Advertiser: Unilever DOVE & Butterfly Foundation
Creative agency: POLY
Media agency: PHD

Innovation in Out of Home – WINNER and Q2 GRAND PRIX WINNER
Campaign: DIABLO IV
Advertiser: Activision Blizzard
Creative agency: QUBE (QMS Creative Services Team)
Media agency: Avenue C
Printer: Omnigraphics

Out of Home for Good – WINNER
Campaign: NAIDOC Week 2023 “For our Elders”.
Advertiser: National Indigenous Australians Agency and NAIDOC Secretariat – NAIDOC Week
Creative agency: Bobbi Lockyer, NAIDOC 2023 poster competition winning artist, and TorchMedia
Media agency: TorchMedia
Printer: TorchMedia

Claire Woods, Head of Marketing oOh!media said: “This round of the OMA’s Creative Collection showcased creative that considered design specific to its intended environment, format and dwell time. The stand outs for me were the winners of the OOH for Good and the Best use of Digital. The For our Elders campaign used beautiful, simple, eye catching creative. The uncluttered composition was thoughtfully designed in harmony with the tram exterior, while the interior creative made the most of the longer dwell time and had more detailed copy, allowing passengers to read the information whilst on their journey. All in all, a great execution”.

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognising exceptional campaigns in each quarter. Campaigns are judged across the following categories:

Big, Bold, and Bright
Best Use of Multi-Format
Best Use of Digital
Innovation in Out of Home

Judges included:

Christina Knox, Brand Marketing Manager, Archie Rose
Claire Woods, Head of Marketing, oOh!media
Elizabeth McIntyre, CEO, OMA and MOVE
Michael Mackley, Head of Media and Partnerships, Vicinity Centres
Steve Bristow, Head of Creative and Business Development, Creativa

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