oOh!media Rolls Out Digital Strategy in New Zealand

Maddie Cotterill

oOh!media has announced it will increase its network of retail digital assets across New Zealand this year after successfully securing long term contracts across key shopping centres.

oOh! Whangaparaoa - NZ - Weet-Bix sign - Feb 2015 sf

The company has already started upgrading its inventory to state of the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand.

The focus on further digitising its inventory follows on from the successful extension of its contract to exclusively market digital and static ShopaLites within all AMP Capital retail centres across New Zealand.

oOh! CEO, Brendon Cook, said AMP Capital’s centre locations are world class, including Botany Town Centre, Auckland which alone had an annual foot fall traffic of more than 8 million.

“Having extended these centres and secured additional centres recently, including Silverdale Shopping Centre, Whangaparaoa Plaza and Wainuiomata Shopping Centre, we are now focusing on expanding our digital network as part of our wider digital strategy”.

On the contract extension, Head of Brand and Retail Solutions at AMP Capital Shopping Centres, Lisa King said: “oOh! Media are leaders in their field, and with their proven experience, market understanding and digital capabilities, it was a confident decision for us to extend our long term relationship.”

oOh! continues to be New Zealand’s leading provider of retail media solutions with a network spanning close to three quarters of the country’s main shopping centres, including 500 ShopaLites that provide advertisers with the opportunity to impact close to three million shopper engagements per fortnight.

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