Reflect Makes Strategic Additions to Board of Directors
Reflect this week announced the addition of three new members to their Board of Directors.
- Dave Rader – Former EVP, Frito-Lay – Mr. Rader brings over 35 years of finance, marketing and branding expertise to Reflect. He retired as Executive Vice President Frito-Lay North America in 2010 after a lengthy career with PepsiCo in various executive positions across the company. After graduating from Ohio State University, Mr. Rader started his career at Chrysler Corporation in 1973 working in Marketing and Strategy. In 1975, he began his 35 year career with PepsiCo at Frito-Lay, working as an Analyst. Mr. Rader also led the marketing and strategic direction of the Taco Bell acquisition, as well as being the Controller. He served as the Vice President of Finance and the General Manager of the South Pacific Region for PepsiCo Food Service, a shared services organization created to support PepsiCo Restaurants. He later became CFO of PepsiCo Food Service and was a key member of the team that divested PFS to AmeriServe in 1998. He then served as Executive Vice President and Chief Financial Officer of Frito-Lay, the largest snack foods company in the world until January 2010. He retired from PepsiCo in June of 2010. Mr. Rader serves as Chairman of the Board of Sabra Dipping Company, a Joint Venture between PepsiCo and Strauss, and is a Board member of the United Way Foundation of Dallas. He is a member of the Ohio State University Alumni Association, and has served on various committees and fund raising efforts for St. Andrew United Methodist Church. He has also served on various Charities’ Boards in Plano and Dallas, Texas.
- Guy Kerr – Former EVP, Belo Corp. – Guy Kerr brings over 35 years of legal experience and media involvement to Reflect. Mr. Kerr is a highly experienced business executive, chief legal officer, government affairs lead and law firm partner with significant involvement in public company board governance, management and compliance, mergers and acquisitions, SEC, finance and regulatory matters, as well as First Amendment and other media industry issues. After a successful 22-year career as a corporate and securities partner with a major Dallas-based law firm, Mr. Kerr spent the last 13 years focused on managing and advising two NYSE-listed media companies in all aspects of their fast-paced television, newspaper and digital businesses, including playing an essential role in the 2013 sale of Belo Corp. for $2.2 billion.
- Matt Bender – Managing Director, Riveron Consulting. Matt Bender brings over 20 years of market strategy and consulting capabilities to Reflect’s Board of Directors. As Managing Director of Riveron Consulting, Mr. Bender is responsible for market strategy, practice development, engagement delivery, and client loyalty in the firm’s Southwest Region. He has twenty years of experience in strategic growth, client service, community service, and relationship development with a special emphasis in the accounting, finance, and technology industries. He is passionate about serving organizations, industries, and teams that can benefit from knowing Riveron’s people and expertise. Prior to joining Riveron, Mr. Bender’s business development and client service experience included serving clients at RSM McGladrey, Inc. as Managing Business Development Director. In addition, he served as Corporate Account Executive & Global Partner Account Manager at Microsoft Corporation, as well as a Business Development Manager for KPMG after starting his career as a commercial banker in the Southeast.
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