PATTISON Digital Office Network Adds Pelmorex Weather And BTT
Gail Chiasson, North American Editor
PATTISON Onestop, a division of PATTISON Outdoor Advertising, has partnered with Pelmorex Media Inc. to provide weather and traffic content for PATTISON’s Digital Office Network.
Pelmorex is the owner and operator of The Weather Network and MétéoMédia, Canada’s leading weather and weather-related information services, as well as Beat the Traffic. BTT delivers up-to the minute traffic conditions and is a leading provider of vehicle traffic reporting solutions for many large broadcasters across North America.
Using information from Beat the Traffic, the new traffic ticker appears on the redesigned Digital Office Network interface and runs constantly across the bottom of the screen, providing instant alerts and route drive times. As well, localized traffic conditions appear on the full screen once during every six-minute loop. The traffic routes shown in each property are tailored to the location of each office building.
“Providing real-time messages that inform and engage our audiences is an essential part of Onestop’s mission,” says Cam Milne, vice-president and general manager of PATTISON Onestop. With the addition of The Weather Network and Beat the Traffic content to the Digital Office Network, he says, “This content bolsters our company’s core values, and we feel confident that the dynamic traffic content offers commuters vital information when formulating their travel plans.”
The Weather Network and Beat the Traffic content are both currently available on the Digital Office Network. It will soon be released on the Residential Network and its future expansion on other networks is under consideration.
Pelmorex has been named Deloitte’s list as one of Canada’s 50 Best Managed Companies for nine consecutive years.
Follow DailyDOOH