Panasonic & @Thinaire Deploy Proximity Marketing & Display Solutions
Panasonic System Communications Company of North America and Thinaire are working together to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI.
Panasonic and Thinaire will provide end-to-end digital out of home network solutions, featuring proximity technology and professional displays, designed to engage consumers and enable visibility attribution of video content based on audience proximity data.
The goal of this joint effort, we are told, is to offer more intelligent ad units to brand advertisers and strengthen the connection between the consumer and the store in which they are shopping.
Mark Goodstadt, CEO of Thinaire told us “Advertisers will be able to get a greater understanding of how video content is consumed on an outofhome video ad network. Combining Thinaire’s proximity offering and Panasonic’s video capabilities opens up a new world of opportunities for interactive and datadriven marketers.”
Cheryl Noti, Director, Solutions Architecture Team, Panasonic System Communications Company of North America said “One of the challenges digital out of home advertisers face is capturing accurate measurements of interactions between their advertisements and consumers,” “By working together with Thinaire, we are able to provide marketers and retailers with an endtoend proximity solution that delivers the data they need for a clear, measurable ROI that will drive greater success from video marketing campaigns and deliver increased value to consumers.”
About Thinaire
Thinaire is a global leader in proximity marketing, allowing companies to monetize the Internet of Things by connecting to consumers via mobile devices through the use of beacons, NFC tags, adIDs, and other technologies. Its awardwinning platform supports brands in enhancing customer relationships via contextual engagement and value exchange.
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